On Negotiating With Pandas And Penguins Why A Professional Content Writer Is Essential
On Negotiating With Pandas And Penguins Why A Professional Content Writer Is Essential
Education When you step back and take a look at it, the rise of the internet in the past decade or so is nothing short of phenomenal and today it has permeated into every aspect of our waking lives. Business or pleasure, public or personal, you simply can't avoid being online. Business people especially have hard time with it, with all the cacophony of voices from all directions giving them advice on the "importance of an online presence". Online marketing is redefining the way we do our business and the way businesses reach out to their customers. Big corporations have their own well-staffed de
partments to handle all aspects of online marketing, be it webpage designing, SEO content writing or social media presence. What about the so called smaller fish in the sea, the small and medium enterprises? Outsourcing: the need and rationale behind hiring professional writers Where there is a need, the market will always find a way to fulfill it, says economic theory. The rise of professional writing services and SEO optimization companies was a direct result of such a need. If you are the owner of a small business, you are surely aware of the significance of having an online pres
ence, however, not everyone is well versed in the nuances of creating compelling online presence and for that you need compelling content that can achieve two things: · Increased visibility on Search Engines so that your prospective customer can actually find your site online · Creative and catchy content that can captivate and hold the attention of the average modern day internet user who seems to suffer from chronic Attention Deficit Disorder! Not everyone is capable of creating content that achieves both these targets. Creative copywriters who can craft articles that are SEO optimized while being entertaining and informative at the same time can really boost your brand visibility and connect with the consumers. Increasing your visibility on Google (and maintaining it) Today, to fin
d anything online, they go to Google and other search engines, and the search engine relies on its proprietary algorithms to trawl the internet for relevant websites that match the keywords entered by the user in a search query. The best writing services look at how the latest Google algorithms (Google keep updating and evolving their search engine) rank sites according to keywords and create content accordingly. With each new algorithm, the rules keep changing. For example, when Google introduced the still controversial Panda algorithm, vast number of sites lost their ranking and got "downgraded" because of the new parameters. So if you want your business to be consistently ranked high on Google, you either need to keep constant track of the complex world of SEO, or bring in the experts. For best results: choose your content writers carefully Google is about to unveil their next generation search algorithm, Penguin 2.0 soon with the explicit aims of combating spam and SEO poor practices like keyword stuffing. Whether you already use SEO on your website content or not, expect your page rankings to change with the arrival of the new algorithm. And if you use content writing services that engage in practices like keyword stuffing, expect your websites to take a sizeable hit in online rankings and page visibility. In this scenario, only professional SEO writing firms that provide the best writing services and social media management can help your business create a credible and lasting online presence. droid x custom ringtones
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